Who's Behind It's A Wanderful Life Brand

It's A Wanderful Life Brand is a small United States based business I run from my home in St. Petersburg, Florida and I love what I do!  Through my travels to our National Parks and Wilderness areas, I've been inspired by a community of people that love to wander.  My apparel and accessories are designed to reflect the many ways we connect with nature by hiking, camping and exploring the open road.

                   

When I left a corporate job seven years ago and started my new business, I knew it wasn't going to be easy.  I had never done anything like this before.  I have been faced with numerous challenges and a huge learning curve and at times wanted to call it quits, but my passion for hiking and the outdoors is what has fueled me and kept me going and It's A Wanderful Life.

Laura Crookless